Ep 515: How To Launch A Premium Ecommerce Product with Taylor Sanford, Premier Spike
Discover how vulnerability, humility, and the power of personal connections play a pivotal role in building a successful e-commerce brand.
In this episode, Jordan West and Taylor Sanford, Founder & CEO of Premier Spike delve into topics such as start-up culture in the direct-to-consumer industry, the importance of passion in business, and the challenges of manufacturing, distribution, and marketing.
Listen and learn in this episode!
Key takeaways from this episode:
Identify market gaps and needs for successful entrepreneurship.
Embrace passion and vision for product success.
Build trust by delivering high-quality products.
Utilize innovative marketing strategies beyond DTC.
Leverage personal experiences and genuine connections in marketing.
Embrace openness and vulnerability for personal and business growth.
Seek knowledgeable partnerships for business growth.
Offer help and ask for help to build positive relationships.
Recommended Podcast/Audiobook:
Spiked Lemonade: https://www.spikedlemonade.live/
Roundnet: https://open.spotify.com/show/2IZsNS5eLyBmTJ86sMzW1a
Today’s Guest:
Taylor Sanford, Founder & CEO of Premier Spike, is a passionate advocate for Spikeball, a game that was initially invented in the eighties by Jeff Nurick and later revived by Spikeball Inc. For the past five years, Taylor has been one of the biggest ambassadors for the game, running tournaments in Utah and across the western region. Not content with just promoting the game, Taylor has also been instrumental in helping others start similar organizations in different states and countries. In 2022, Taylor decided to embark on a new venture, creating the first premium RamNET equipment for Spikeball. This marks a significant milestone in Taylor's ongoing dedication to the game and its community.
Connect and learn more about Taylor and Premier Spike:
Website: https://store.premierspike.com/
LinkedIn: https://www.linkedin.com/in/taylor-sanford/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads.
If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com.
Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts.
Get 50% off your first month when mention UpGrowth Commerce or Jordan West.
Learn more here: Motion App
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
