Ep 519: The Trick To Being First Purchase Profitable With Priti Kapoor, Jenny Bird
The pressure in the industry to spend on advertising without achieving profitability leading to irresponsible guidance for many direct-to-consumer companies and a lack of financial literacy among business owners.
In this episode, Jordan West and Priti Kapoor, VP of Finance and Operations at Jenny Bird, a Canadian retail brand that has transitioned from wholesale to online retail. They share insights into the importance of profitable growth and sustainability in the retail industry, emphasizing the impact of intuitive decision-making. The conversation delves into the challenges of achieving profitability, the significance of customer lifetime value, and the role of data and intuition in business decision-making.
Listen and learn in this episode!
Key takeaways from this episode:
The importance of financial support and sustainable growth in the retail industry, particularly in e-commerce.
Understanding and calculating profitable customer acquisition cost and contribution margin for overall profitability.
Emphasizing customer lifetime value and retention strategies, not just acquisition, in building a brand.
The decision-making balance between data-driven and intuitive approaches in business.
Recommended Apps/Tool:
Cohort Analysis on Shopify: https://www.shopify.com/
Lifetimely: https://www.lifetimely.io/
Recommended Audiobook:
Paris by Paris Hilton: https://www.audible.com/pd/Paris-Audiobook/B0BCHBZDPX
How I Built This: https://www.audible.com/pd/How-I-Built-This-Audiobook/B08BSZHW17
Today’s Guest:
Priti Kapoor, VP of Finance and Operations at Jenny Bird began her career in the apparel business, where she gained valuable experience in brick and mortar retail. Her first foray into online retail was with Jenny Bird, where she worked as an online retailer and wholesaler. Over the years, she focused on B2B sales and gradually started exploring ad spend and marketing strategies. With five and a half years of experience, Priti has become adept at navigating the complex world of e-commerce and digital advertising.
Connect and learn more about Priti and Jenny Bird:
LinkedIn: https://www.linkedin.com/in/priti-kapoor-cpa-ca-97a86b17/
Website: https://jenny-bird.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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Learn more here: Motion App
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
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