Ep 526: Scaling Your Ecommerce Brand with Licensing Deals - It’s Not What You Think with Nathan Vazquez, Pipsticks
Challenges of running a business, the evolving perspective on marketing, and the significance of understanding marginal costs and operational readiness when scaling a business.
In this episode, Jordan West and Nathan Vazquez, CEO of Pipsticks, shared the significant mistakes he made in selecting a 3PL company and an ERP system, resulting in six-figure losses. The discussion covers the importance of partnerships with agencies, the inevitability of business mistakes, and the value of learning from them. They delve into the world of email marketing and the significance of integrations, particularly with Klaviyo.
Listen and learn in this episode!
Key takeaways from this episode:
Choose the right 3PL (Third-Party Logistics) company to prevent inventory and shipping problems.
Conduct thorough research before investing in an ERP (Enterprise Resource Planning) system to avoid costly errors.
Ensure close collaboration with agencies and partners for shared success.
Implement integrations like Klaviyo to drive revenue and business success.
Explore licensing deals for business growth and revenue generation.
Embrace mistakes as learning opportunities for business development.
Understand marginal costs and operational readiness for effective business scaling.
Adaptability and creativity are essential in marketing strategy due to unpredictable elements.
Recommended Tools/App:
Klaviyo: https://www.klaviyo.com/
Sendlane: https://www.sendlane.com/
MailChimp: https://mailchimp.com/
Recommended Podcast/Audiobook:
Econ Talk: https://russroberts.info/econtalk/
Bill Simmons: https://www.theringer.com/the-bill-simmons-podcast
Recommended Sites:
TED Talk: https://www.ted.com/talks/david_logan_tribal_leadership?language=en
Simon Sinek: https://simonsinek.com/
Today’s Guest:
Nathan Vazquez, CEO of Pipsticks, spent 15 years working in finance as an options trader and market maker at Citibank. His wife, a graphic designer, started a sticker curation company called Pipsticks while she was a stay at home mom. Nathan supported her as she built the business, and they worked together to ship out sticker subscriptions.
Connect and learn more about Nathan and Pipsticks:
LinkedIn: https://www.linkedin.com/company/pipsticks/
Email: nathan@pipsticks.com
Website: https://www.pipsticks.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is OneClickUpsell- increases your Shopify revenue 10–20% by offering your customers highly-targeted upsells and cross-sells on every purchase.
OneClickUpsell is the original upsell app for Shopify, and it’s highly-profitable upsell funnels have already made half-a-billion dollars (that’s BILLION with a “B”!) in additional revenue for their users!
It only takes a few clicks to install the app, launch your first upsell, and start generating 10–15% more revenue today—as in right now!
Don’t miss out on another dollar in free upsells.
Learn more here: OneClickUpsell
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
