Ep 2 - Optimize For Your KPI - Ecommerce, Facebook Ads, Google Ads, and more

Written By Sean Lang

In this episode, we talk about optimizing for your KPIs and dig deep down into Facebook ads manager to reveal places within your campaigns where you can pull levers to optimize and make things happen!

What do we mean by "optimize"? Anything action we can do to eliminate underperformance and wasted ad spend, basically!

Best places to optimize within Facebook ads manager

Campaign Level:

  • campaign goal

Ad Set Level: 

  • audience targeting

  • placements

  • behavior - purchase vs. add to cart

Ad Level:

  • different types of creative

  • ad copy

  • call to action


Quick Tips:

  • Maximum amount of ads per ad set: 6 - 8

  • The number 1 thing you can change in your ads to make the biggest difference: The creative!


Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

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https://www.facebook.com/groups/secretstoscalingonline

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Sean Lang
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Ep 3 - Metrics You Need To Avoid If You Want To Scale! Using Facebook Ads, Google Ads, and more
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Ep 1 - Know Your KPI - For Ecommerce, Facebook Ads, Google Ads, and more