Ep 3 - Metrics You Need To Avoid If You Want To Scale! Using Facebook Ads, Google Ads, and more | E-commerce Marketing Agency | Digital Marketing Agency Abbotsford BC

In this episode, we talk all about Vanity Metrics - which numbers you should care about, and which numbers you should ignore.

What is a "Vanity Metric"?
A vanity metric is a metric, or measurement, that looks nice, but is meaningless and should not be used to measure performance. Its a number that doesn't tell you the full story.

Your KPIs should tell you the full story.

Examples of vanity metrics:
Goal: Purchases
Vanity Metric: Impressions, Clicks, Add to Cart
KPI: Purchases, ROAS, Conversion Value

Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint

Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline